Services
Product Strategy Practice
Charter: Partner with the client to create and execute the launch of a sustainable competitive product portfolio
Market Strategy
- MVNO
- BOT
- New
- Legacy
- Discrete
- Converged
- Time to Market
- Priority
Portfolio Rationalization
- Voice - Basic / Enhanced
- Data - 2G / 3G / 4G
- Messaging - Basic / Enhanced
- Value Added Services
- Integrated Messaging
- Converged Voice / Data / Video
- Social Networking
- Pre-Paid / Consumption Controls
Customer Experience / Access Method
- Download
- Side Load
- Streaming
- Cast
- Embed
- Web Access
- Data
- Voice
Technology Dependence
- CDMA, 700, AWS, Wi-Fi
- Cells
- Fiber
- IP
- TCPIP
- OCAP
- Device, Appliance
- Clients
- Chips
- SD
- Players
- DRM
- GPS
Our Product Practice helps you build strategies and products that reflect the unique environment modern telecom companies find themselves. CAS Group's methodologies help develop strategies that reinforce existing revenue streams, reduce churn, and enhance your brand. Our product development methodologies help you build modern products that use your existing infrastructure, intelligently move you toward a converged marketplace, and provide market leading user experience.
Converged Service Experience
- Set-Top Box
- Digital Video Camera
- Gaming Console
- Personal Computer
- Home Phone
- Mobile Phone
- DVD / CD Player / Recorder
CAS Group has helped clients develop market strategies such as:
- Mobile E-commerce
- Location-based Services
- Content distribution
- Enterprise Applications
- Converged/IMS Product lines
And products and feature sets such as
- Voicemail, voice calling features, and intelligent call control applications
- Unified inbox applications for email, SMS, MMS, and IM
- Unified Address Book
- Multi-media Entertainment
- Device and Mobile Application UI Design
- Mobile devices and platforms
- Content and Application Stores
- Mobile Payment Systems